Q&A Case Study
Ask the Mayor
The State newspaper asked the mayor of Columbia, SC to answer readers' questions.
Here's how they used Coral to make that possible.
Stage one: the Q&A is announced
The State publishes an article inviting questions from their audience. They set Coral's Q&A tool to 'pre-moderate all questions,' and some readers submit questions in advance.
Learn more about the tool here.
Stage two: the Mayor arrives
Mayor Benjamin opens the article and answers questions submitted and voted upon by readers. His replies are marked with a badge and automatically placed in the 'Answered' column.
Readers can ask more questions, vote on his answers, see questions he hasn't answered yet, and reply to him and to each other. As more questions come in, a member of The State team approves them for publication.
Sometimes, a journalist adds more context to his answers.
Stage three: the Q&A is over
After 30 minutes, the live Q&A ends. The State changes the message on Coral and prevents more submissions.
What they said
It went very well. The interface was easy, and the questions and replies updated really quickly on both the site and in the moderation portal. – Cal Lundmark, Southeast editor of audience growth & loyalty, McClatchy Co. Read the original article.
Try it for yourself
Coral Q&A is fast and easy to install, and is available only to Coral customers.